There is no doubt that social media has become one of the main aspects of marketing these days, it has brought endless benefits to small and large businesses, as it allows brands to communicate with customers faster and better, and spread their message in larger communities just like it happened in television advertising in the twentieth century, according to statistics from Statista, more than 40% of the world’s population is considered active users of social media.
On the other hand, the marketing strategy through social media accounts is based on educating customers, arousing their interest, and building brand loyalty, but before you plan your marketing strategy, you must ask some questions to find answers to them, such as:
- Who is your target audience?
- Why do you want to use social media?
- Which social media do you want to focus on?
- What form of content will you share with your customers?
Here are 7 tips to help you improve engagement and increase your website visits in 2024:
1- Install an interactive chatbot via Messenger on your site
Many websites support interactive chat tools that appear in the bottom right corner of the site when you visit it, and you can now install the Messenger customer chat plugin on your brand’s website, which makes it easy for any website visitor with a messenger account to chat directly with your brand’s interactive bot.
It works in the same way as usual chat on the website but with the added advantage that every time a customer talks to you it will be through their Facebook Messenger, meaning that you will get the contact information of the customers so that you can interact with them and customize offers for them.
If you don’t have a support team that works around the clock to answer customer questions, build a chatbot via Messenger to answer basic FAQs, and this will help you convert visitors into leads.
Every time someone talks to you via the site’s chat, you will automatically get a new contact on Facebook Messenger and this is a treasure trove that you can take advantage of at any time.
2- Be sure to mention the social media accounts on the website
Having icons that refer to your social media accounts is an easy way to attract your website visitors to these accounts, so be sure to add them prominently on the site so that your visitors can easily see them.
3- Facilitate content sharing on social media
According to M: Marketing, 78% of customers prefer to get to know a company through articles rather than ads, content marketing has conversion rates that are six times higher, and can increase website traffic by 7.8x, so make it easier to share your content on social media.
Add Share This buttons to any blog post, infographic, video, or other engaging content you’ve produced.
When you make it easier to share your content on social media, it is more likely that more people will share it and therefore reach more people.
You can install a plug-in plug-in that shows share buttons on every page of your website, especially if you’re using a CMS that supports it like WordPress.
4- Make sure to activate the comments
Enabling content comments allows users to interact with you directly, and the comments section of popular posts can encourage great discussions – just make sure that the comment plug-in or Widget has a way to automatically filter out spam comments so the comments section isn’t affected.
5- Make sure the content will look good when shared
There’s a next step that goes beyond just having buttons that allow users to share your content, as you should also make sure that the content will look good when the user shares it.
We often find that the content doesn’t look good when shared, sometimes the featured image is small or non-existent or the title is missing after sharing.
That’s why making sure of this is key, and you should take the time to make sure your content has an attractive clickable headline and an eye-catching image that matches the specific dimensions of each platform.
6- Add the Click-to-Tweet feature via the content on the site
If you haven’t heard of Click-to-Tweet, it’s a great tool that lets you craft small snippets of content like a single line or quote and can share it directly from your site as Tweets.
When you insert the click-to-tweet feature into your content, it makes it easier for readers to post Tweets from your content without thinking about it.
7- Add login to your site through social media accounts
You can list your site login by social media accounts to facilitate the registration process, and in addition, give people benefits to join your website through their social media accounts such as: allowing them to comment and join discussions, customizing their avatars, modifying their settings, and more.
Conclusion
Social media has become an indispensable aspect of modern marketing, enabling businesses to connect with customers on a deeper level and expand their reach. To effectively leverage social media for marketing purposes, it’s crucial to understand your target audience, choose the right platforms, and create engaging content. Implementing interactive chatbots, promoting social media accounts on websites, and facilitating content sharing are some effective strategies to improve engagement and increase website visits. By incorporating these tips into your marketing strategy, you can enhance your online presence and foster stronger connections with your audience in 2024 and beyond.
