Top 10 Tools Used by Brands for Social Media Marketing in 2024


To be on the size of the responsibility facing marketers these days is very difficult, especially since competition has become fiercer than before, in the era of globalization and social networking sites, marketing means have differed a lot, but with the development of competition, e-marketing methods have evolved.

One of the methods of e-marketing today is the use of many, many tools that make it easier for you to manage content, discover, schedule, publish, get important analytics, and other things necessary to improve productivity.

Today, we review the top 10 tools brands use for Social media marketing in 2024:

1- BuzzSumo

Price: Starts at $79 per month

About it: BuzzSumo allows you to find the most engaged content and the most popular influencers. You can use them to analyze the content that performs best for any topic and all you need to do to get started is search for a topic or field.


Similar tools: Ahrefs, Meltwater, Mention

Price: Free

About it: Google Trends is a completely free tool created by Google to help anyone who wants to search for the most trending topics on the Internet. Brands use them to monitor the outstanding things happening in the world. Many professionals use this service as a way to discover and share information related to the most trending topics right now.


Similar tools: Ahrefs, WordStream, Ubersuggest

3- Buffer Publish

Price: Free (and there is a paid version starting at $15 per month)

About it: Buffer is a social media marketing platform designed to make it easy for companies and marketing teams to schedule jobs, analyze performance, and manage all their accounts in one place.


Similar tools: Hootsuite,, Sprout Social

4- Canva

Price: Free (and there is a paid version called Canva for Work starting at $12.95 per month)

About it: Canva offers social media marketing with attractive design images without having to hire a designer.


Similar tools: Crello, Buffer Stories Creator, Bannersnack

5- Unsplash

Price: Free

About it: Like Canva, Unsplash offers tons of designs, images, and videos that can be used for digital marketing, all for free.


Similar tools: Pexels, Storyblocks, Videvo

6- Animoto

Price: Starting at $5 per month

About it: This tool is one of the best tools in video e-marketing, as it provides the ability to convert photos and videos into a professional marketing video in just minutes.


Similar tools: PowToon, Adobe Spark, Crello

7- Feedly

Price: Free (there are paid copies starting at $5.41 per month)

About it: This tool is one of the best tools for news feed services, as it allows you to access the latest posts from the brands you follow with many benefits in paid versions.


Similar tools: Flipboard, Quora, Pocket

8- Buffer Replay

Price: Starting at $50 per month

About it: Buffer Replay makes it easy for marketers to interact with customers via social media, such as Facebook, Twitter, and Instagram.


Similar tools: Hootsuite, Mention, Sprout Social

9- Native Analytics

What is meant here is not a standalone service in itself, but rather the tools that social media sites provide to marketers, including Facebook Analytics, Twitter Analytics, and Instagram Analytics.

10- Todoist

Price: Free (there are paid copies starting at $3 per month)

About it: This tool is one of the best tools for setting up a calendar that organizes publications.


Similar tools: Trello, Any.Do


Navigating the responsibilities of modern marketers in today’s fiercely competitive landscape can be daunting. However, with the evolution of e-marketing methods and the emergence of innovative tools, managing content, analyzing trends, and engaging with audiences has become more efficient than ever before. The top 10 tools highlighted for social media marketing in 2024 offer invaluable assistance in streamlining tasks, enhancing productivity, and maximizing impact. From identifying trending topics with Google Trends to creating captivating visuals with Canva, these tools empower brands to stay relevant and competitive in the digital sphere. As the marketing landscape continues to evolve, leveraging these tools will remain essential for driving success and achieving marketing objectives in an ever-changing digital world.

Tech enthusiast and founder of WootWP. With a passion for WordPress and a knack for teaching, Shan is dedicated to sharing knowledge and empowering others in the digital world.